During our market research into the most realistic way we could promote our business, we came across this phenomenal marketing tool that provides our customers and clients with cash rewards when they recommend the Equine Directory.
Affiliate marketing is very popular in USA, with extremely profitable returns. It is starting to command attention in Australia and New Zealand across various industries.
What is Affiliate Marketing? (interpretation found on Google search)
Affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site, or via direct advertising or email campaigns) only for results, such as a visitor making a purchase, rather than paying simply to reach a particular audience. This "pay-for-performance" model is in essence the modern version of the "finders'-fee" model, where individuals who introduce new clients to a business are compensated. The difference in the case of affiliate marketing is that advertisers only pay their publishers when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.
Working with horses is outcome based. When you do the work, you get the rewards (win/place) This affiliate program is designed on exactly the same principle. Your horse won’t win sitting in the paddock, and we won't reward you if you don't take action. Win/win! It’s that easy.
We pay 50% Affiliate commission of the membership fee. In dollar terms, this means $100 every time your recommendation results in a sign up to our directory.
The fee is once off, BUT is not limited in how many times you can refer Equine Businesses, Product or Service Providers to the Equine Directory. In fact, for some people it is an opportunity to develop a very good income without having to leave home. Use your connections and networks in the equine industry to get some value back to yourself, or simply refer 2 other businesses to cover the cost of your own membership.
When you recommend a business to the Equine Directory, who signs up as a result, you MUST advise them that they can also benefit from the same affiliate rewards that you will receive as a result of them signing up. Failure to disclose this could result in an affiliate association being cancelled by the Equine Directory.
How do I actually get recognized and rewarded for the "Referral"
When you click on the SIGN ME UP NOW button, you enter in your details, including the account you want the money paid into. You then receive a web link that is unique to you. The “link” can sit on your website under a banner ad for the Equine Directory and then any time someone clicks on that link to access the Equine Directory and signs up, you are automatically credited with that affiliate fee to your PayPal account, paid monthly. (Are the other links you currently have on your site being this generous?)
You can also email people you know inserting your unique web link into the text, and if someone clicks from your email directly to the Equine Directory and signs up, you will still get the affiliate fee!
If your refer someone who does not buy straight away, there is a “cookie” sitting on this link, recognizing it as your referral for 90 days, ensuring you still get the fee if they buy within this 90 day time period.